

BHATKHANDE
Logo
Identity
Logo Contest
This project was created for the official logo design competition organized by Bhatkhande Sanskriti Vishwavidyalaya, Lucknow. The objective was to design a logo that reflects the university’s deep cultural roots and its commitment to nurturing the performing and visual arts of India. The concept draws inspiration from the rich artistic traditions of Uttar Pradesh its music, dance, and handicrafts to create a visual identity that feels rooted in heritage yet relevant to today’s creative learning environment.
LOGO DESIGN





ALTERNATIVE LOGOS

The logo reflects the cultural and artistic essence of Uttar Pradesh, weaving together its heritage of music, dance, and craft. At its foundation lies the Utpatti Mudra, symbolizing origin and the beginning of a student’s creative journey. Rising from it are Chikankari floral motifs, inspired by Lucknow’s embroidery, representing finesse, delicacy, and craftsmanship. The form of the Shehnai flows upward, marking auspicious beginnings and the harmony of sound in artistic expression. A thread-like flow connects all elements, symbolizing rhythm, continuity, and the unity of diverse art forms. This flow culminates in a Lotus, embodying knowledge, awakening, and creative growth. The maroon and reddish palette reflects devotion, energy, and passion qualities central to Indian classical traditions. Altogether, the logo becomes a visual representation of the university’s mission to nurture creativity and preserve the timeless spirit of Uttar Pradesh’s cultural legacy.
FONTS


COLLATERALS




